When your business is at the early stage startup, the data-driven process is very important to make sure you have necessary information that you want to understand the company’s overall health & viability when you navigate this market.
Taking the unit economics method helps you to ensure you are steering your company at a right direction, and other aspects of the SaaS are driving good profit & growth. In today’s article, we are going to take a look at the unit economics & the wider implications to build the sustainable business.
What’s Unit Economics?
The unit economics are direct costs & revenues linked with the business model on per-unit basis. The unit refers to quantifiable item, which creates high value for the business. Suppose we are talking about the retail store, unit economics is an amount of revenue that it can generate each month from every single customer.
Why is Unit Economics Important?
Unit economics will help startup to know understand whether product it is giving is undervalued or overpriced. This answers the questions like:-
- Are expenses incurred with marketing worth each dime?
- Can product get optimised in specific way?
- Are there costs to be reduced?
Data produced by unit economics analysis therefore can be very important to short-term & long-term planning of the company. The unit economics will help you to forecast profits. Knowing unit economics will help you to project how much profitable the business is (when it’s expected to attain profitability), as it produces the simple and granular picture of the company’s possibility profitability on per-unit basis.
The unit economics will help you to optimize the product. The knowledge of the unit economics is helpful to determine overall soundness of the product, offering evidence to recommend if it is overpriced and undervalued. This information will help the company to identify the most favorable strategies for the product optimization, and determining if marketing costs are worth its cost.
Unit economics will help you to assess the market sustainability. The unit economics is particularly adept in analyzing the product’s future potential. And for such reason, most of the startup founders & co-founders rely mainly on the unit economics in early stages of the business development just to measure the overall market sustainability.
Evaluate direct revenues & costs
To be aware about the direct revenues & costs associated with the business model is very important, continuous priority for the startups — and these are some insights of the company’s financial performance. So, by taking the unit economics approach for your business, the early stage startups can get the better insights of the company since it scales, develops, as well as grows. Paying attention to the unit economics will help to identify the opportunities, manage the cash flow, as well as overcome several challenges that will come with scaling the SaaS startup.
Moreover, startup should be aware about the movements of the costs and revenue that are associated with relevant business model.
