Podcasts for Musicians: Using Podcasts to Promote Your Music

Did you know that there are almost 40,000 new songs uploaded to a music streaming service like Spotify each and every day? That quickly adds up to almost 15 million new songs every year.

This can make it very difficult for musicians to stand out in the crowd. Outside of creating great music, you’re also going to have to find ways to make sure that your voice gets heard when you’re surrounded by thousands of other musicians trying to do the same thing you are.

There are many podcasts for musicians starting to pop up these days as musicians look for innovative ways to set themselves apart. Podcasting for musicians might be a great way for you to ensure that your music doesn’t get lost in the crowd.

Want to start promoting your music with podcasts? Let’s take a look at the steps you’ll need to take to begin promoting your music in this way.

Begin by Investing in Podcasting Equipment

One of the great things about starting a new podcast is that you’re not going to need to invest in too much equipment to do it. You will, however, need to get your hands on a few things to get your podcast off the ground.

For example, you’re going to need some podcasting microphones for you and whichever guests will appear on your podcasts for musicians. You’ll also need some headphones so that you can hear what’s happening during your podcast sessions.

And of course, you’re going to need a computer to store the audio from your podcasts and to upload them to the internet. As long as you have these things around, you should be able to get your podcast up and going in no time at all.

Look for the Right Podcasting Platform

Once you start creating podcasts, you’re going to need to use a platform to upload them to the rest of the world. If you don’t have any experience doing this, you should search for an agency that can help you with this process.

By working with an agency, you’ll ensure that your podcasts get maximum exposure. You’ll also ensure that they sound great and make a positive impression on people.

Motion is a good example of an agency that can assist musicians in uploading podcasts. They can also provide you with musicians podcasting tips to help you secure an audience for your podcasts.

Decide What You’re Going to Discuss on Your Podcast

Your goal is obviously going to be to use your podcasts for promoting your music. But you’re not going to want to make your podcasts sound like one long advertisement.

Instead, you’re going to want to create a strong purpose for your podcasts. You should use them to discuss some specific aspects of the music industry that you think people might find interesting.

Maybe you’ll tell great tour stories on your podcast. Or maybe you’ll speak on all the different ways in which young up-and-coming artists can get their big break in the industry.

Whatever the case, you should make it your mission to find an angle for your podcast. It’ll help you enjoy the process of podcasting more and make your podcast more interesting for other people.

Figure Out How You’ll Market Your Music on Your Podcast

While you don’t want to spend every second of your podcasts promoting your music, you do want to work your music into the mix somehow. When done right, it should encourage people to explore your music and get them listening to it more than they are now.

Some musicians will walk people through the making of certain songs on their podcasts to drum up interest in them. Others will drop snippets of new songs on their podcasts and then direct people to go and check out the whole songs on the various music streaming services.

Your job is to find out which marketing techniques work best on your podcast. This might take some trial and error on your part.

Start Recording Your Podcasts

At the end of the day, the best way to build a successful podcast is to just press “record” and get going on it. You don’t want to get too caught up trying to plan things out and drag your feet when it comes to actually recording your podcast.

You should pick a start date for your podcast, decide how often you’re going to put out new podcasts, and then get to work. You can learn how to improve your podcast along the way as you go.

Find the Best Ways to Push Your Podcasts to New Listeners

How are you going to entice people to listen to the new podcasts that you put out? You should have a clear-cut plan in place for how you’re going to go about doing this.

More often than not, musicians usually choose to use social media to their advantage in this day and age. You can reach out to your fans directly and generate some excitement about your podcast by doing this.

See What Effect Podcasting Has on Your Music Streams

You want to make sure that podcasting is worth your while. So after you’ve spent a month or so recording podcasts, you should see what impact it’s having on your music streams.

If you’re not getting more streams than you were before, you may want to alter your approach to podcasting. With some slight tweaks, you could make your podcast better and use it to promote your music better in the process.

Podcasts for Musicians Can Take Your Career to the Next Level

As we mentioned way back at the beginning, it’s not easy to launch a music career in 2021. The internet has turned the music industry into the Wild Wild West in a lot of ways.

Podcasts for musicians could be the key to improving your chances of getting your music to stand out. It would be worth giving podcasting a try to see how it works for you.

Take a look at our blog for more tips on pushing your music to the masses.

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