Smaller companies that conduct their operations locally rather than nationally need local SEO. Local SEO prioritises showing up on SERPs in a particular location, while national SEO places more of an emphasis on ranking in nationwide searches.
This tactic depends on marketing your company’s name, goods, and services to local prospects and clients.
As a result of the strategy being more pertinent to your local consumer base, optimising your local SEO results in increased website traffic, leads, and conversions. Consider this targeted approach as a technique to help you compete more successfully against larger, more well-funded national companies.
You may counteract the advantage of larger businesses that frequently optimise for broader keywords and rely on brand awareness rather than value propositions to drive traffic by concentrating on specialised local-SEO tasks.
Furthermore, a 2017 ReviewTrackers study estimated that 35% of all search traffic is local. For more content around North Sydney SEO, visit this SEO agency in North Sydney.
Here are the top 10 strategies for optimising your local search results
Make a Google My Business account in step one
The most efficient way to appear more prominently in Google Search local results, as well as rank higher on Google Maps, is probably to optimise your Google listing, also known as your business profile. However, you require a Google My Business account linked to that profile in order to gain access to your Business Profile and perform these optimizations.
Google My Business profile for local SEO
Make sure the following before optimising your Google Business Profile:
- Offer truthful and current information.
- Include a lot of pictures along with your logo, business hours, accepted payment methods, and the goods or services you offer.
- Encourage your clients to give your company internet reviews.
- Genuinely respond to consumer feedback
- Using the Google My Business dashboard, publish posts (announcing products, events, and special offers) to your business profile.
- Obtain regular testimonials from satisfied clients
85% of buyers believe online reviews as much as personal recommendations, according to BrightLocal’s 2017 Local Consumer Review Survey.
After a sale is completed, request a review in person.
After a consumer makes a purchase, invite them to leave a review by sending them an email or text (but only after you’ve screened them using an internal poll to make sure you’re not targeting unhappy customers).
Respond to current reviews in a professional manner, expressing gratitude to reviewers and addressing grievances in unfavourable reviews.
In contrast to Yelp, Google advises against asking your consumers for reviews.
Voice Search Optimization
When optimising for voice, it’s also essential to take user intent into account because these searches are typically made when the user needs a specific piece of information.
This information needs to be accessible in case a potential client utilises voice search to enquire about your business’s hours.
- Produce content based on regional news or events
Nothing will catch the attention of your local clients like content that talks or are directly related to a local issue.
Several tactics consist of:
Creating blog posts based on local news items, events, or activities
making movies about neighbourhood nonprofits or topics your firm supports
if you service many areas of a region, set up location-specific webpages on your website with excellent local content for local SEO voice search
photograph by Keenan Constance
Consider the case of a neighbourhood real estate company. For each of your locations, you can make a separate page where you can showcase hyperlocal content about current affairs or adjustments to the neighbourhood real estate market. Using this method, you might also improve your ranking for any particular place.
Optimize Your Website for Mobile
In contrast to the overall decline in desktop visits from 43% in 2016 to just 37% in 2017, mobile visits to websites increased from 57% to 63% in 2017.
Another Acquisio study from 2017 found that local search traffic can be very profitable, with a startling 75% of all mobile searches with local intent actually leading to in-store, offline visits within 24 hours.
This demonstrates that in order to compete in local SEO, you must mobile-optimize your website (and, really, for a good SEO period).
Below are a few tips:
- Aim for a speedy website load time (no more than three seconds)
- Use readable, larger font sizes
- For great UX, make sure the UI is clear.
- Focus on local keywords.
- Your keyword selection should be appropriate for local clients. It is only logical, isn’t it?
You may limit keyword searches based on geography in Google’s own Keyword Planner to get an idea of what search terms are most popular where you are. This enables you to compile a list of locally applicable keywords to focus on. Once you have them, you should use them in the copy, URLs, and meta content of your website.
Google Keyword Planner for local SEO
Additionally, make mentions in your material of landmarks and hotspots unique to the area. For instance, if your local restaurant serves dinner in downtown Seattle, include references to “dining near the Space Needle” or “just steps from the Space Needle” on your site.