Indian Digital Marketing Sector- Know The Basics!
What is the simplest definition of digital marketing? It is the endorsement of products and services offered by a brand on digital media. Every brand, whether new or established, is making the best use of digital marketing strategies by approaching a digital marketing company.
In the present scenario, India is one amid the biggest digital markets worldwide. It is estimated that by the end of 2020, and with timely subsidization COVID-19, the revenue of the digital marketing domain will exceed the humongous mark of 225 billion. Furthermore, it is expected that several people will also grab new job opportunities in the field of digital marketing.
All digital marketing companies, especially in India, survive only when they catch up with the trends in the market. In the last quarter of 2019, 43% of digital marketing companies faced losses in the business just because they failed to catch-up with trends. In this write-up, you’ll peruse about everything that is breathes life into the business of digital marketing.
Being Unconventionally Famous
In this ever-evolving digital era, having an online existence on social media handles like Twitter, Facebook, Instagram, Pinterest is too mainstream. Though it is an excellent way to get in touch with consumers & acquiring the best feedback, it will fetch a limited bonus. Hence, think beyond these and utilize other social media platforms like YouTube, Share-Chat, Snap Chat, Helo, Vigo, and more in the pipeline. Since the era is evolving, it has become essential, even for the business tycoons & conglomerates, to enhance their reach. Hence, shifting to new platforms is essential.
Why Prefer Digital Marketing?
1. Cost Effective
Digital marketing saves money! Yep, it prevents from splurging for marketing as compared to traditional print media methods. Moreover, digital marketing campaigns ooze better results in less time.
2. Scalable Results
The results of digital marketing are scalable. Digital marketers keep their senses open every time to catch up with the ever-evolving trends. According to trends, strategies are redefined as per Google Algorithm. This widens the opportunities for the campaign to uphill.
3. Easy to Tick the Target Audience
If you’re acquainted to someone who works as a digital marketer, approach the person to understand the ‘ease’ of targeting the right audience. It’s 2020 and things have changed tremendously. Choosing the target audience and evoking the spark of action is an easy job.
4. AI Simplifies the Work
For some people, the connection between artificial intelligence and digital marketing might be new. But, it plays a key role in the success of a marketing campaign. You’d be surprised to know that 45% of economic earnings, in the next decade, will be made using AI in digital campaigns. By incorporating AI, it becomes easier to understand the customer requirement/grievances.
Digital Marketing as a Profession
In the last decade, the domain of Indian digital marketing has seen a rise in the recruitment opportunities. It has witnessed a humongous change since it demands expertise in some of the below mentioned fields:
- Search Engine Optimization
- Content development
- Social Media Optimization
- Online Reputation Management
- Online PR
- Inbound Marketing
- Email Marketing
When a person holds expertise in any of the above-listed fields, he/she can be a part of digital marketing firm. To gain expertise in a field related to the Indian digital marketing, the individual requires holding a bachelor’s degree in the field related to marketing or equivalent. Today, several educational institutions provide courses related to digital marketing in India.
The Benefits of Digital Marketing as a Career
With great job come lucrative perks! When an individual begins working as a digital marketer in India, he/she can enjoy many perks. After joining a digital marketing firm, the individual is also trained for acquiring the best out of the new skills developed. Though this field is all about extensive creativity and learning, you can enjoy perks like:
- Flexible working hours
- Rewarding job prospects
- Industry exposure
- Attractive remuneration
Scope of Indian Digital Marketing Industry
According to mavens, in a country like India, where things are widely adapted and receive the best critic, it becomes easier to predict the uphill or downfall of almost every sector. With the increasing job opportunities within the field, extensive learning, utilization of e-marketing services, it is predicted that the digital marketing domain will be at its zenith in the next two decades in the urban. Furthermore, it will reach the rural and begin establishing its roots to expand itself. This will be possible only when its keeps on burgeoning with the speed of 30% annually.
But, there’s a dark side as well. Most of the digital marketing startups in India have been a prey to weak strategy. As a result, startups in this field hardly withstand a couple of years. Only a handful of them continue operating owing to financial backup and apt strategy. As per the data reports filed by a reputed Indian business magazine, 36% of startups were suppressed in the competition and couldn’t withstand. Hence, it isn’t a cakewalk to avoid pitfalls in this sector. When you enter, you should be cautious and keep all senses open; not because of FOMO but trends that should be in the survival kit.
The Indian digital marketing sphere is consistently developing, whether you agree or disagree. Even during the harsh times of COVID-19, this industry didn’t face the mayhem as compared to other sectors. Companies still want to flourish and that’s the sole reason advocating for the active operations of digital marketing agencies in India. They’ve been successful in bagging marketing campaign projects from overseas as well! Though the accurate statistics haven’t been on display, the rough estimate says that digital marketing in India has benefitted 10% till date from 1st January 2020.