If you are running a saloon or spa business, here are some tips that will help you grow your business. Expansion with a tight budget is difficult. However, picking the right marketing strategies will ensure the growth of your Business.
Effective marketing techniques vary by industry, but they all have one thing in common. They maximize your resources to deliver fast, measurable results.
Salons should take into consideration 5 marketing strategies
- Brand Consistency
- Website
- Social Media
- Customer Marketing
- Word of Mouth
Choosing the right marketing strategy is very important for upcoming, new or experienced salon owners.
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Brand Consistency
It’s almost impossible for salons to succeed solely on walk-in traffic. Potential clients must understand where you are and why they should visit you. In order to develop effective marketing strategies for your salon, you must first establish a credible and recognizable brand.
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Consistency is everything
A potential client should be able to see and feel the same things when he visits your salon’s website, follows you on social media, and even walks through your doors. Emails, social media posts, text messages, salon signage, and even the way you speak on the phone should all convey the same message to your clients.
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Building a Brand for Your Clients
You want clients with whom you can connect, who value your services, are willing to spend money, and who will tell their friends about you. Moreover, you would want to have long term clients which is a must have for any business that needs to survive in a cutthroat market. For that, you need a strong brand presence that people can relate to.
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Website
A Website will help you stay open 24/7 for your existing and potential clients. Having an attractive and responsive website will grab the visitor’s attention by booking an appointment.
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Selling the client’s an experience
You are giving your clients a great experience no matter the salon’s size and the services they offer. Your services may be similar to those offered down the street, but the experience that is unique. This is what you’re promoting on your website and what you’re offering.
This is what you’re promoting on your website and what you’re offering. A salon website should provide high-resolution photos of your venue (both inside and out) as well as your services. Remember to cater to your target market. Younger demographics will appreciate a more artistic approach, while older workers will appreciate the ability to relax and alleviate stress.
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Mobile Optimization
When your customers are browsing your website on their smartphone late at night, they have no patience for a display that needs pinching and zooming just to read what services you provide. There’s a small chance that someone would return to your website if they leave without purchasing anything. A good website construction means that your website looks good on every screen your customer has access to it.
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Search Engine Optimization (SEO)
While acronyms can be confusing, SEO isn’t as difficult as it seems. Having a user-friendly website is a major thing since it will grab more visitors and that means more leads. That means making sure your website’s content matches what people would type into Google, as well as making sure it loads quickly and is simple to navigate.
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Social Media
People are addicted to their phones, and there are screens everywhere. If your saloon doesn’t have a presence on social media, you’re not only missing out on the existing dialog about your company, but you’re also missing out on the opportunity to gain new customers. This is why it is very important to have your Business on a Social Media Platforms.
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Things must be Professional
Consider social media as an online shop for your business. It allows you to present your company in the best possible way while still providing prospective customers with an appealing glimpse of what you have to offer.
Salons, on the other hand, often create fantastically professional profiles, only to destroy them by publishing trashy new headlines, gossip, and bad photography. Although it’s important to keep things light hearted on social media, it’s also important to do it professionally.
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Posting Regularly
Starting a social media account and not using it regularly is not going to help the brand. Why does someone want to follow you if you don’t care enough to post frequently? Does this seem to be a lot of effort? The good news is that posting regularly doesn’t have to take a lot of time and effort if you’re organized (by using a social media post planner).
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Client’s Content Creation
There are only three major ideas you need to know as getting your social media content seem to be tricky
- It’s is very important to know what will attract your client in branding.
- You must know the 5 kinds of social content that will grab your client’s attention
- Your content must be organized as its easier to post on a regular basis.
Customer Marketing
You will often take your current clients for granted as it’s easier to get wrapped up in selling to potential clients. Running a successful salon is a huge part of running a repeat business. Here’s how to make the most of your online booking system’s ability to collect client contact details.
Email marketing is still present! Keeping up with the clients through an email newsletter is a perfect chance to share news about your business, know more about the new trends and offers. You will then build trust with the client as you’re always keeping them in the loop.
SMS
You must always communicate with your clients through SMS to keep them always in the loop and to remind them of your Business. It is an easy technique to use since the client will automatically see it fast since it’s sent on their smartphones.
Promotions
We all love to get a good deal. Having a loyalty program will always keep your clients coming back and become your loyal customers. An email or SMS must be sent to your existing clients to share with them the special offers that are happening. You will then guarantee an increase of customers.
Word of Mouth
Spreading a business is all about word of mouth and referrals specifically small businesses because they tend to have clients who know people that are looking for the same services they are offering.
You must always treat your new clients amazingly well so that they start telling others about the way they were treated and, in that way, everyone will end up coming to you. It’s all about referrals at the end of the day.
Co-marketing
Co-marketing is a partnership between minimum 2 businesses in order to share one another’s customer base and resources. Hotels around your salon can refer you to their clients when they ask about a salon near the hotel. This is a co-marketing campaign, it’s a “win-win” for both businesses.
Referrals Must be Encouraged
It’s not uncommon for friends to visit a salon or spa together. That’s the concept behind the famous “bring a friend” offer, in which a customer receives a discount on their service if they refer a friend. You may also run a referral program in which a client receives a 10% discount for each friend who visits the salon and mentions the client’s name.
Observations
The phrase “word of mouth “does not always imply for “offline” world. Any company that advertises online needs to have a positive online feedback. When researching a company, 97% of customers read online reviews. That’s why it is very important to have the reviews shown so that people can know more about other’s feedback.
It can be scary to put yourself and your company out there for online feedback. Giving people a platform to express themselves ensures that everyone has a voice. Since no company can satisfy every single customer, you can expect to see some negative feedback alongside the positive.
Also, bad reviews have a silver lining: they give you the opportunity to react in a way that reflects well on your company and customer service. There’s no reason to be concerned about any possible negative comment.
Don’t be afraid to request feedback from your clients. Asking when they’re in the store is probably not the right option, but it’s a great way to use follow-up texts.
There are several marketing strategies that can drastically improve the way your salon generates revenue. If you’re just getting started with marketing, once you’ve mastered the fundamentals, you can expand your efforts to include these forms of promotions. Start with one or two campaigns and gradually broaden your marketing strategy.
You can also contact PRISM, The best PPC Agency in Dubai to help you grow your Business and get you the right potential clients on: 04 596 4040
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