2020 has been a terrible year, and most of us want to leave it behind. Some businesses didn’t survive due to the lack of customers and regular economic activities. As a result, lots of people lost their jobs. The good thing is that 2020 is about to end, and there’s a new year to look forward to. Some businesses are even making a comeback. They feel confident about the year ahead with the vaccines beginning to roll out and the pandemic coming to an end. It means that the competition to earn the attention of target audiences is becoming tougher. The right online marketing campaign will be consequential. The aid of the right Washington DC Web Design Company will also go a long way. A poor online campaign performance will most likely doom the business, especially since everyone is already advertising through an online platform.
Everything starts with a quality website. It should be appealing enough to target audiences. It also needs to be clear and easy to understand. Once the website is ready to launch, the next step is to optimize the right keywords. It will help bring more people to see the landing page. These are the questions to ask to determine if the website is ready for the competition of the year ahead.
Does it work well with mobile devices?
Most people use their mobile devices to search for information or purchase items directly. It would be terrible if the website doesn’t open well on mobile devices. To prepare for 2021, the site should have a new and improved host to have no issues when opened on a mobile device. Loading shouldn’t take time. If there are issues with the loading speed, it could turn off potential customers. They will look for another website that is more responsive and easier to use.
Does the site look crowded?
The landing page is where the most important information is available. Some people tend to place everything on the website even if the information isn’t too important. By 2021, a minimalistic approach will most likely continue to be the trend. It means that only a few elements are present, but they’re relevant and easy to absorb. Take a look at the website of Apple. It’s clean and minimalistic. Despite that, it can still attract attention. It’s also remarkable and easy to remember. The key is to gradually take out elements that aren’t too important and focus on the ones that will boost the popularity of the page.
Are the colors appealing enough?
Back then, the rule of thumb is to use safe colors. They shouldn’t be too striking since they could turn off potential buyers. Safe colors can appeal to anyone. These days, several websites are more daring. They try to use outstanding colors that are easy to remember. Regardless of the choice of color, the key is to find one that suits the target audiences’ preferences. Bold and colorful websites might not be appealing enough to older demographics, while dry colors are too boring for younger audiences.
What are the types of photos used?
Images also matter in optimizing a page. When people navigate the page, they might not find a connection because the photos lack appeal. Using stock images is a big no. They might be free and legally allowed for commercial use, but they don’t do anything to entice potential customers. Use images depicting real customers using the products and services. Many people can relate to these pictures.
Is the page easy to navigate?
The page should be functional. It should be easy to navigate so potential buyers can immediately find what they want. They won’t have a hard time looking for crucial information. If the tabs look messy and disorganized, they could turn off potential buyers. They’re not patient enough to keep scrolling. Changing the arrangement of the tabs helps. It’s also important to place the most important details up front. If there are announcements related to discounts and other promotions, they have to be front and center.
Finding the right web design company
It’s quite tricky to go through all the details of an online marketing campaign, including web design. Optimizing keywords and making it to the top can also be a difficult challenge. With the aid of experts like the Washington DC Web Design Company, it’s possible to make it on top. Evaluate the current website and determine if it’s ready to face the challenges of 2021. Follow Techidology for more info.
