Connectivity is one of the most important elements of business, but as people move consistently more online, you might find that connectivity is more difficult than ever before. That’s why companies regularly research “how to be more connected.” Here are a few things you can put into play if you’re trying to stay connected in the internet age.
- Understand What You Mean By “Staying Connected”
Defining terms is crucial to laying out an effective connectivity strategy. If you want to make sure that you’re staying connected in a way that benefits your company, you first need to know what you mean by “staying connected.” Does it mean that you’re reaching out to customers a lot? Does it mean that customers feel a connection to your company? Does it mean that customers purchase from your company regularly? Define this term to ensure your connectivity.
- Actively Reach out to Customers Who Enjoy Your Products
Reaching out to customers is an important part of staying connected, but it’s also important that you reach out to the right customers. If you reach out too much to people who have only browsed your website, for example, you risk alienating them by feeling too “pushy.” Instead, try reaching out to customers who have made multiple purchases in the last months. That way, you’re likely to reach customers who genuinely love your business.
- Use Your Blog to Highlight Customer Engagement
Many companies aren’t sure how they can use their blog most effectively. Highlighting customer engagement is a great way to use the blog on your website. For example, you might want to write a blog post once every few months talking about how you’ve made your shopping experience better for customers. You could also talk about customer giveaways, testimonials from happy customers, and advice on how to get the most out of your purchases.
- Consider Live Chat on Your Website
Live chat is a great option for customers who want to shop as though they were shopping in-person, but don’t want to visit an in-person store. Live chat allows them to ask questions from one of your customer service representatives as quickly as possible. Plus, it can also make the customers feel as though your company really cares about them if you offer live chat for customers to take advantage of.
- Put in Effort Every Day
It’s not enough to set up a system and assume your customers will appreciate it. Staying connected with your customers is an ongoing process that you need to put effort into every single day. Create a dialogue with your customers that makes them feel like a respected part of your business. After all, without your customers, you don’t have a business at all. They’re truly some of the most important people in your company.
As you can see, staying connected doesn’t have to be a difficult process. You just need to make sure that you’re connecting with your customers in ways that make them feel respected and appreciated. You can do this by ensuring that you reach out to your customers directly, offer multiple different methods of communication, and encourage the customers who purchase from you regularly.