In recent years, many new professions have emerged on the web. One of them, a copywriter, is very popular. Customers are snapping up the services of copywriters, and you will quickly understand that this is perfectly normal. However, the fog seems to hover around copywriting: is it really a profession? What is copywriting? How to become a copywriter? What skills do you need to have? In this article, I will give you concrete keys to understanding copywriting, and some ideas for becoming a copywriter.
COPYWRITER: DEFINITION
The copywriter is a web entrepreneur or employee who uses a mix of human psychology and content writing to write sales texts. He is able to seduce and convince using the power of words. His specialty? Write unique content with high added value. Do you want to delegate the writing of a sales page, an email campaign or a newsletter? The copywriter is the professional you need or you can learn copywriting from our best online copywriting course.
You probably tell yourself that everyone is capable of writing a text intended to promote their services or products. It is not that obvious. To sell well, you have to be able to understand a number of mechanisms. The freelance copywriter, content marketer, is able to easily trigger a reaction from his reader with simple words:
- subscribe to a newsletter;
- make a purchase;
- recommend a service to a friend;
- accept a quote;
- participate in an event ;
- register for a conference, webinar or coaching …
The copywriter masters to perfection the formulas which have proven themselves: he uses all the sales mechanisms and persuades without appearing to be. It is very likely that you have already read copy written pages, without realizing it. This is the art of copywriting: the purchase suggestion is subtle, the copywriter’s arguments are never “heavy”. He is able to anticipate the fears and objections of the prospect and respond to them with finesse.
FREELANCE COPYWRITER, A REAL JOB
The copywriter has more than one hat. In addition to mastering writing, he is able to deal with several technical aspects: careful design of the page to sell better, good use of smart lists, creation of sales funnels that convert… He uses simple words and phrases, is expressed with clarity and captivates the reader’s attention. We can say that copywriting is a kind of game of seduction: the copywriter uses emotional leverage to push the Internet user to buy. He is a true professional: he uses an infinite number of techniques to write, while positively influencing his interlocutors.
You don’t improvise as a copywriter, although some people are naturally good at convincing and writing compelling sales pages. Just like SEO web writing, copywriting can be learned and requires the use of adapted techniques. Copywriter’s clients often have very high demands: their goal? Sell, and get real results. An improvised copywriter or a bad copywriter will not be able to hide his inexperience for long: if the client does not obtain results… It is generally because the copywriter did not do his job correctly.
This type of service is billed much more expensive than web writing: it is not surprising to see copywriters offering a price per word at 25, 30, 40 or even 50 cents per word, or flat rates at 1500 or 3000 € per sales page. It is quite logical: the copywriter is able to multiply the profit of his clients by 5, 10 or even 20. He therefore invoices at the height of the profit he can offer to his clients.
WEB WRITING AND COPYWRITING, WHAT ARE THE DIFFERENCES?
At first glance, web copywriting and copywriting can seem quite similar. However, these two jobs on the web are very different. The web editor, let us remember, writes content intended to seduce Google’s algorithm. They must offer content that is interesting to both search engine robots and internet users. The web editor does not necessarily write to sell or to convince, but above all, in the sense of natural referencing, to improve the visibility of his clients’ sites. He develops texts for various communication media, such as online stores, blogs, and e-books or even showcase sites.
The Copywriter does not write for search engines. Its web content is directly intended for humans. It produces unique content, written by putting itself in the shoes of Internet users. Everything is thought in this direction: the words used, the structure of the text… The copywriter generally writes sales pages, email campaigns, but he can also quite write category pages, posts on social networks or even articles on the web. He is an advertising and commercial content writer. He is able to promote a product from A to Z, via various media. To sum up, the web copywriter is more focused on content strategy, while the copywriter, on the other hand, is more focused on the pure content marketing.
WHAT’S THE POINT OF LEARNING COPYWRITING?
By reading the above, you probably already understand the value of copywriting. Learning copywriting allows you to become an expert in writing content published for commercial purposes. Mastering these techniques can be useful to you, whatever your project on the web.
COPYWRITING FOR WEB ENTREPRENEURS
Are you an entrepreneur on the web and want to better sell your products? Learning copywriting will allow you to increase your click-through rate, grow your email list, sell more, in short increase your profits considerably. Becoming a copywriter will also allow you to no longer have to delegate certain paid tasks, and therefore, to save money. If you work face-to-face, learning copywriting can also help you attract more people to your conferences or events by promoting yourself on the web. Copywriting can help you if:
- You are selling a physical product on the web;
- You sell digital products (online training, e-books, coaching, etc.);
- You want to grow your email list to promote your products and services.
COPYWRITING FOR WEB EDITORS
Becoming a copywriter when you are already a web editor is a very good thing: it allows you to add a string to your bow and to diversify your service offer. It is also a perfect solution to increase your prices: mastering copywriting allows you to increase the added value of your content, and therefore, their selling price. By becoming a copywriter, you gain skills and can offer a much more complete range of services. Here are some examples:
- Optimization of existing articles;
- Creation of articles optimized for natural referencing;
- Implementation of an editorial strategy;
- Creation of newsletters and sales funnels;
- Writing of sales pages;
- Heavily copy written about page writing;
- Writing of commercial articles.
- become a freelance copywriter
